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Why Are Boomers and Mature Clients contacting you?
  • Looking to Downsize
  • Help with reverse mortgage
  • To purchase a second home or investment property
  • Seek information on aging in place
  • Assistance to move into an Active Adult community
  • Other

View Results

poll by twiigs.com
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Earn the seniors real estate designation created just for you. Earn NAR's SRES® Designation.

Seniors Real Estate Specialists® or SRES® designees are REALTORS® qualified to address the needs of home buyers and sellers age 50+. The SRES® Council awards the SRES® Designation to those members who have successfully completed its education program.

By earning the SRES® Designation, your REALTOR® has demonstrated the necessary knowledge and expertise to counsel clients age 50+ through major financial and lifestyle transitions involved in relocating, refinancing, or selling the family home. Your SRES® has received special training, gets regular updates, and is prepared to offer the options and information needed in making life changing decisions.

Grow your business by earning NAR's SRES Designation

SRES® Council News


4/16/2012 Learn to Work With Different Generations of Buyers

At any given time, today's real estate professionals may be working with four generations of real estate buyers: Millenials, Generation X, the Baby Boomers, and Matures. So how do real estate professionals assess the distinct wants and needs of these generations and nurture real estate client relationships for a lifetime? Say hello to Generation Buy.

In this one-day course, students will examine the characteristics of these home buying generations and evaluate their expectations (expectations of the agent and the transaction) as well as communication preferences. As a turnkey resource, this course offers generation-specific marketing tools, networking tips, scripts, and counseling strategies to help real estate professionals formalize their agency relationships.

The Generation Buy Course counts as one REBAC elective course to be applied towards the ABR® Designation

4/1/2012 View the latest SRES® Webinar - now Posted!

Mark Given, presented the webinar titled, "Communicating the Process: Stop Selling”
Missed the live version? View the recording now!

4/1/2012 New! April Consumer Newsletter now Posted!

Download the SRES® exclusive member newsletter for your clients.
Click on the link above to download! (Must login to member section to access)

3/1/2012 Download the NEW The SRES® Professional and One-Sheet for your Clients

Now you can download an electronic version of The SRES® Professional that was recently mailed to you as well as your own electronic copy of the included One-Sheet for your Clients.

Have you joined the SRES® Member Community?

Post Blogs, Comment, add photos and more in the exclusive SRES® Member Community. Contact sres@realtors.org for an invitation! (members only)