"The SRES® Council educates REALTORS® on addressing the needs of the senior market both in terms of real estate and lifestyle."
-Dale Stinton, NAR CEO
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Brand Awareness
Recognizing a company by its logo truly differentiates one company from another. Establishing brand awareness among members of the public allows a company to instill trust within the consumer. The potential client must become aware of the distinguished services SRES® designees have offered and will continue to offer.
The SRES® Brand:
The service SRES® designees provide is to guide the 50+ home buyer and seller through a professionally sound, successful real estate transaction. SRES® designees are able to provide this expert service by utilizing the invaluable knowledge acquired during the SRES® course and experience gained while actively participating in the real estate market. Our SRES® designees strive to become the prudent real estate professional.
The SRES® Council focused on creating our brand based on the mature buyer and seller. We use vibrant images depicting adventurous individuals cycling into the sunset; the mature couple anxiously awaiting the keys to their new real estate purchase; etc. These images were chosen with the potential client in mind.
The SRES® Council uses these images to establish a sense of trust with the potential client. Our intentions are to address the seriousness involved in each real estate transaction by implementing images of comfort and positivity. After all, a real estate purchase is not only an investment but the beginning of a new chapter in one’s life.